Partner Info – Print Vibes, Digital Power
A print-to-digital evolution: scrollable, narrated, issue-driven.
Partner Info is Siemens Austria’s long-running customer magazine, focused on smart infrastructure and building tech. We redesigned the online version from the ground up – making it feel like a magazine, but work like the web.
Partner Info is Siemens Austria’s long-running customer magazine, focused on smart infrastructure and building tech. We redesigned the online version from the ground up – making it feel like a magazine, but work like the web.
Brief & Backstory
Originally launched as a digital copy of the print version, partnerinfo.siemens.at was ready for more. Siemens wanted to modernise the look, upgrade the CMS, and bring digital features into the reading flow – without losing the rhythm and structure of a traditional magazine. The goal? Build something that honours the format, while actually using the medium.
The Big Idea
We redesigned the online magazine to reflect the feel of a physical edition: cover, editorial intro, index, and a curated sequence of articles – released three times a year, just like print. Readers can scroll through each issue as if turning pages, but with digital extras: searchable articles, shareable links, embedded media, and reader analytics.
How We Brought It to Life
Each edition gets its own colour palette to make it distinct. A visual index helps highlight cover stories and feature content. Articles auto-load as you scroll, removing friction from the experience. Readers can toggle an audio mode for article narration, receive browser notifications for new issues, and share content directly to social platforms.
The CMS supports multi-language publishing with Lingotek integration, assigning roles and translations across English, German, and more.
Things We Geeked Out On
- Scroll-to-next-article interaction for a seamless “red thread” reading experience
- Siemens DAM integration for image/video asset embedding via ID
- Custom audio playback engine for article narration
- Issue-based layout logic, so each edition behaves like a standalone magazine
- Lingotek-powered translations and multi-editor workflows
- 2FA-secured editorial backend
- Adobe Analytics tracking for user engagement insights
What It Did for the Client
The new Partner Info experience brings the best of both worlds: the editorial flow and curation of print, with the interactivity and scalability of digital. Siemens now has a magazine platform that’s easier to read, easier to manage, and easier to share – with insights to match.
