Online Stories – Siemens News, Smartly Delivered
Smart, modular newsfeed – seamlessly integrating Siemens’ magazine content.
Siemens Austria aimed for greater visibility for their digital magazines—hi!tech and Partner Info. We crafted a versatile content module that seamlessly merges articles from both platforms, delivering an elegant, unified, and engaging user experience.
Siemens Austria aimed for greater visibility for their digital magazines—hi!tech and Partner Info. We crafted a versatile content module that seamlessly merges articles from both platforms, delivering an elegant, unified, and engaging user experience.
Brief & Backstory
Siemens already produced high-quality content: forward-thinking tech reports in hi!tech and insightful discussions on smart buildings and energy in Partner Info. They sought increased reach, visibility, and user engagement without complicating their editorial workflow. Our solution provided exactly that—simple for editors, appealing for readers.
The Big Idea
We designed a compact, intuitive application that integrates directly into Siemens’ CMS, dynamically pulling and displaying content from both magazines. Each article is neatly categorised and visually harmonised, guiding users effortlessly to original sources, enhancing traffic and engagement without friction.
How We Brought It to Life
Content from both magazines is intelligently categorised into themes like Digital Transformation, Sustainability, and R&D. Our custom solution fetches and arranges these stories into a cohesive, attractive interface. Siemens editors easily control content visibility through a straightforward configuration panel, ensuring tailored, relevant feeds across their digital properties.
Things We Geeked Out On
- Tailor-made APIs for smooth content integration from multiple platforms
- Seamless UI consistency aligned with Siemens’ Online Essentials design system
- Highly adaptable layout logic—editors decide articles, categories, and presentation styles
- Full WCAG 2.2 compliance and keyboard navigation support
- Comprehensive implementation of web analytics tracking (Web Application Tracking Cookbook)
What It Did for the Client
Siemens significantly enhanced content visibility and user interaction without increasing editorial effort. Readers discover relevant content naturally, driving increased traffic directly to original magazine articles. It’s intelligent content reuse coupled with an intuitive user experience.
