Jobs Game – Swipe. Like. Apply.

SPDL needed a better way to connect with the next wave of talent – think young professionals, graduates, and skilled workers scrolling through endless job boards and social feeds. Instead of a careers site no one wants to read, we helped create something familiar, interactive, and a bit addictive. The goal? Make job discovery feel like content discovery.

We built a swipeable story experience inspired by TikTok and Instagram. Through short videos and animated scenes, users followed a fictional person’s day – from breakfast to bedtime – spotting Siemens tech along the way: elevators, climate control, U-Bahn systems, medical imaging, and more. Each interaction fed into a lightweight profile that matched users to open Siemens roles across industries.

It all starts with a few gamified questions – “Who are you?” “What are you into?” – presented Tinder-style. Then comes the scrollable daily feed: bite-sized videos, animated SVGs, and likeable moments that spotlight Siemens’ massive vertical reach. At the end, tailored job matches are delivered like a personal recommendation – plus a cheeky CTA to “meet your match” and sign up for more.

It turned Siemens’ job fair presence from passive booth to fully interactive experience. Young applicants stayed longer, engaged more deeply, and walked away with actual job matches – plus a smile. SPDL didn’t just promote careers. It gave them a scrollable, snackable format Gen Z actually wants to engage with.