hi!tech – Innovation, Now with a Smarter CMS

The original hi!tech website was showing its age – visually and technically. Siemens wanted more than just a facelift. The goal was to create a responsive, content-rich experience that could support their editorial team across languages, formats, and publication workflows. Smart publishing, built for scale.

We redesigned hi!tech with a mobile-friendly, shareable, and editorially flexible layout – clear typography, better readability, and tailored templates for articles, category pages, and features. Underneath, we built a CMS that supported multiple editors with flexible roles, language assignments, and a shared global media library.

We built a visual index to structure articles on a responsive grid – making it easy to spotlight cover stories and key reads. Editors can pull images or videos directly from the Siemens DAM system by simply pasting in an asset ID. For multilingual content, the CMS integrates with Lingotek to automatically translate stories into English, Bulgarian, Romanian, Serbian, Czech, Croatian, and more.

The new hi!tech site brought Siemens’ innovation storytelling into the present – faster to manage, easier to share, and fully scalable across markets and editorial teams. More readable, more powerful, more hi-tech (yes, we went there).